DATA DRIVEN MARKETING
We believe in personal connections. So do your clients and prospects.
Our data-driven marketing solutions target each important stakeholder without slowing down your process.
Variable Data Printing digitally integrates the information you own with our in-house technical resources to insert customized information onto each individual printed piece. Imagine: Instead of producing 8,000 copies of a single document — delivering a printed result that is unique to each of the 8,000 individual customers.
Data is the most important step to building a variable piece that can better target your messaging and call to action, creating an optimal desired response and ROI. Simple applications include individual addressing, names in headlines, and body copy customization. If you know a person's purchase history, preferences, or past donation pledges, you can craft a marketing message with target-specific visuals, delivering details unique to them, creating a more relevant engagement.
Customized messaging coupled with a strong call to action, wrapped up in a beautifully printed product makes all the difference. Relationships are key to creating successful outcomes. Contact us early in your process so we can help with the preparation and planning from the get-go.